Sugarfina is a luxury candy brand for adults. The target audience for this campaign is women 26-44, most of whom have jobs, and families. They think that they are no longer young and candies only belongs to little girls, so they make up to look young and beautiful. The idea I want to express is that appearance is not about make-up, but about your own mentality. Sugarfina are just like cosmetics. When you eat them, they will make you feel young and attractive. So you don't need to use make up to look young.
Pop up Shop
The pop up shop is like a dressing table with our candy displayed on it. But these candies are packed in cosmetic boxes. At the same time, these boxes will also be our limited packages. Only our pop up shop will have these limited edition packages.