francesca's is a women's clothing brand. Its clothing colors are mainly soft. It also has many shining accessories. Many young girls want to dress differently. They want to be special, so they want their clothes to make them look unique. Young girls have their own attitudes. We should adapt to their psychology, encourage them and tell them that you are unique. If you wear unique clothes and accessories, you will stand out in the crowd. For this campaign, I used geometric figures as elements of the background because francesca's collection features geometric details.