Ghirardelli

Ghirardelli is a chocolate brand based in San Francisco. I chose travelers as our target audience because people who live in San Francisco know about this brand. When the visitors travel around here, they may like to bring some little gifts to home, then Ghirardelli is best gift to them. For the campaign, we have prints, interactive, and pop-up shop. The prints are some San Francisco's landmarks made of chocolate powder. The interactive is a frame on the walk side, people can stand on the frame and take photos. The pop-up shop is a cable car-shape store.