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Overview

AMC Theaters is an app created for AMC cinemas. The AMC Theatres App is your portal of everything to AMC. Users can purchase movie tickets, reserve seats, get the latest information about the movies you want to watch. Also, take a full advantage of your rewards and make a monthly plan to get more discounts. Type the name or post code to find the cinemas are closest to you.

01     |     UX Research

Heuristic Evaluation

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Problem

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Solution

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Competitors

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Target Audience

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Research

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App Rating

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Audience Interview

Actual people in my target audience

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Expert Interview

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Interview Summary

  • Most of the audience will not compare the ticket prices of different cinemas when they watch movies, and the frequency of watching movies depends on whether there is a movie they like. Users who don't buy tickets through apps or websites think it's complex and unsafe to enter credit card information.

  • Some people prefer to buy tickets through app or some websites, because they don't need to go to the cinema to wait in line, it saves time. And they only need to scan QR code or email code when enter the cinema, which is very convenient.

  • In Lee's opinion, he thinks that the most important point of an app is the user experience. If users like it and the app is stable, there will be no problems and there is no need for frequent forced updates. For an app, all designs should put users first.

Persona

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Card Sort

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Card Sort Results

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02     |     Rebranding System

Moodboard

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Typography

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Colors

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03     |     UI Design

Low-fidelity Wireframes

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Proof of Concept

Task 1 : Set up the AMC Pass plan

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Task 2 : Purchase a ticket by using of AMC Pass

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Task 3 : Set up the AMC Pass FAMILY plan

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User Test Results

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Implementation of Changes

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A / B Test

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Mock up

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04     |     Sources
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